Du Pareil au Même is a brand that wants to please children (claims :"What kids love"). To shoot the 2019 campaign, we gave them the freedom to choose their clothe and their poses even if their parents ... would not have chosen that !
Agency : Humanseven (Paris)
Executive Creative Director : Xavier Beauregard
Creative Director : Alexandre Drouillard
Creative : Vanina Basse, Florence Vignon
Photographer : Karel Balass (Milk magazine)
Editing : Sparkling
Art buying : Sophie Gazaix