"Carambar has always been known for its (very) bad jokes in its wrappers. For the first time since the invention of their jokes in 1969, Carambar finally reveals the best kept secret : who is the famous author of their jokes? A 360 campaign that creates buzz on Twitter.”

Agency : Fred Farid Paris
Executive Creative Director : Olivier Lefebvre
Production : Wanda x Jungler - Sebastien Pribile
Director : Guilhem Machenaud